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Ignoring SSL Leads to Losing Clients

October 14, 2014 | By Editor 

Summary

Google’s recent announcement of an update to its search algorithms that will impact websites devoid of secure SSL certificates is making huge waves across the tech industry. But what are SSL certificates and why should a business be concerned about it? Why all the fuss about SSL?

SSL

Ignoring SSL is not Ideal for Businesses

  • A Secure Sockets Layer (SSL) creates a safe connection between a Web server and a visitor’s Web browser, making it less likely for critical information to be intercepted.
  • Google believes that by inflicting penalty on sites that do not have an SSL certificate the firm will establish a benchmark showing Web users which websites are more safe to visit. Most of large corporates use SSL certificates already. However, until today SSL protection has been considered to be an optional addition for medium and smaller companies.
  • Any legitimate business without an SSL certificate will sense the effect of Google’s update almost immediately, as search rankings are decreased for those sites.
  • This could prove disastrous for many businesses, regardless of their size, that do not upgrade their Web servers.
  • This is especially be catastrophic for law firms as Google reports that around two million legal searches are made on a daily basis in the United Kingdom. The firms hanging at the bottom of Google search page will miss out the many chances to profit from those searches.
  • The decrease will effectively bury bogus websites found at the bottom of search results.
  • Google believes those sites without SSL certificates are likely to be owned by people looking to siphon personal information for fraudulent purposes.
  • And as already explained above, a low rank on Google search page is a definite death knell for law firms that look to attract new consumers searching for legal services on the Internet.
  • If you are not sure whether you have an SSL certificate or not, go to your law firm’s Web page and look at the address bar.
  • If the Web address begins with ‘https’ and there is a closed padlock symbol in the address bar, then you have an SSL certificate. If you do not see either of the security indicators, then immediately contact your Web host about upgrading your Web server as soon as they can.

Does Default SSL Make Any Difference?

Yes, it does. Its an improvement driven by the tech industry to keep users and businesses safe today’s crime filled Web world.

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