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Google Reloaded: New Logo Makes a Statement, Stuns Users

September 3, 2015 | By Editor 

Every now and then, Google comes up with a sudden change in its page design or search engine functionality and, regardless of how big or small the tweaks are, the internet goes crazy. From playful Google doodles paying homage to famous personalities or special days, to the introduction of Knowledge Graph, Google is never short of tricks up its sleeve.

On Tuesday, Google page gave a facelift to its logo; the old serif fonts are out and now the word “Google” is presented in a finer-looking set of sans-serif letters, although the color scheme stays the same.

This comes only a few weeks after the Silicon Valley-megacorp announced a massive overhaul in its ownership under the new parent of Alphabet Inc., along with some major restructuring within the company.

Google explained the logo redesign as a way to make their search engine service efficient across all platforms including mobile devices, tiny smartwatch screens, and car dashboard. Industry experts speculate that this is yet another symbolic move on the company’s part to rebrand themselves for the future.

Google home page surprised its regular visitors with a short animation about the omission of its old logo design and the introduction or their new logo, accompanied by a 2-minute video that summarizes the company’s evolution through the years.

With this latest change, Google has also introduced a voice feature (symbolized by a colorful Google mic) to help users interact with Google through talking, tapping, and typing. The Google mic is identical to the multi-colored “G” logo that replaces the plain, blue “g” in bookmark and mobile icons.

In a blog posted by Google’s VP for Product Management Tamar Yehoshua and Director of UE Bobby Nath, the company admitted that “This isn’t the first time we’ve changed our look and it probably won’t be the last,” adding, “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

Internet users are expecting several new changes in the near future as the company is all-set to be headed by its new CEO Sundar Pichai, former Chief of Product Development and long-time trusted ally of outgoing CEO Larry Page and co-founder Sergey Brin.

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