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Curtains for Like-Gating As Facebook Bans the Function

September 2, 2014 | By Editor 

Summary

Social media giant Facebook has banned ‘Like-Gating (Fan Gating ), a enticing marketing technique used by advertisers to artificially increase page likes. On its developers blog, the tech titan has said that no one should incentivize people to like a page or use plugins. For example, liking a Facebook page in order to redeem coupons, or get a free download, or view exclusive content.

Meanwhile in another major announcement, Google has said about its big move that will potentially affect search rankings for music websites. This is the right thing on Google’s part, as stated by the company. Responding to this move will require some good decision making and additional expense as well.

SSL

Facebook Prohibits Like-Gating

  • Incentivizing people through social plugins or to like a page should not be done, says Facebook. Incentives could include rewards, or application content, or gating applications depending on whether or not a person has liked a FB page.
  • However, the American corporate did day that it was acceptable to incentivize people to a certain extent like login to applications or entering a promo code on an app’s page.
  • According to Facebook, banning such incentives will ensure quality connections and good businesses and reach the people who really matter to brands. People should like a Page for its connection and the business, and not for its artificial incentives.
  • Prohibiting ‘Like-Gating’ may have caused a stir among brands, but Facebook believes that the move will benefit both consumers and advertisers. Disrupting ‘Like-Gating’ blocks the services that used software for offering rewards. The ban comes in effect on November 5, 2014.

In a way this move is a good one as its serves as reminder that, unless you pay Facebook, you are just a user and not a customer. From that perspective, users exist as part of the product delivered to advertisers.

Google Encourages Secure Websites

  • On the other hand, Google is actively pushing for encryption on all websites by using SSL as a ranking signal for search engine results. The signal may tend be “weak” in the beginning so there is no need to stress out but if you sell things on your website you need to do this.
  • Considering the vulnerabilities faced by smartphones, there are very strong reasons to use SSL for a whole website beyond money transactions.
  • If you are interested to get an SSL Certificate, talk to your website host. Remember that your website will get slower especially if you opt for a free SSL option.
  • It is high time that companies reevaluate their hosting needs for a better and improved business.
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