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EV SSL Essential For Ecommerce Business, Why?

March 27, 2013 | By  

Establishing an online store with secure certificates like EV SSL is a difficult task but if there is something that is much more complex than setting up a store full of product catalogs, it is establishing a trustworthy relationship with your customers. Buyers today are spoilt for choice online because they have tons of places to buy anything and everything that they need without leaving their comfort zone. In this scenario, as an e-commerce business owner, you should have some exclusive features in your retail store which makes it stand unique from the crowd. Before you impress them with your product quality, the first step is to assure that all transactions done in the website is safe by installing EV SSL and encouraging buyers to opt for your shop without hesitation.

 What EV SSL Does?

Creating Consumer Trust

Besides pleasant design, proper navigation  using a catalog framework and ease of access, an e-commerce website also requires EV SSL   to encrypt the transactions done within. They are most often triggered during checkout so as to secure credit card as well as bank details provided by the customer. The secure sockets layer will act as an intermediate between your server and the user’s computer to ensure that the legitimate website receives the detail without any third party intrusion. It’s no wonder with an increased rise in online threats, money laundering and phishing sites vying for private details, customers are intimidated to share their credit card info unless you assure  with visible indicators, that EV SSL provides to indicate your website is safe.

Gain Premium Security

Extended validation or  EV SSL established by the certificate authority browser forum is the premium level of certification. Even though, some stores do offer excellent cash discounts and pricing, customers opine  that risking their private data for a small price difference is not worth the effort. This is a opinion which allows e-commerce retailers to make a firm decision that EV SSL with  visual indicators like a green address bar and https URL is worth the investment.

Find Exponential Business

With such a visible indicator like the address bar turning green, visitors will instantly recognize that you are a serious business retailer and safe to trust. While cheap SSL certificates are a great alternative, you should consider going for premium variants for exponential business growth.

Comodo is a leading provider of EV SSL and have successfully met the requirements of online retailers around the globe. A recognized certificate authority like Comodo will assist you in establishing your brand credibility and generate sales revenue.

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