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Branding A Business? Go For EV SSL Certificates

March 11, 2013 | By  

The establishment of a business is hugely dependent on the way it is promoted and the marketing strategies used by experts within the industry. Any venture, be it big, medium or small can be made popular among users if it is promoted in a reliable manner with premium certification namely EV SSL. While online access plays a huge role in determining this factor, you are also given the responsibility of generating trust among your consumers. The first and foremost is to make sure that your online page is safe to do transactions and to share personal information. It is achieved with the help of secure sockets layer which will encrypt the data so as to make sure identity and financial information is not readily available to trespassers. You can go one step ahead and validate the existence of your organisation with an EV SSL.

First Step To Branding With EV SSL

Creating trust on the proposed brand paves the way for a bright future. You can do so by providing quality products or service. But, at the same time, it is important to allow the customer to know that you are reliable when their personal information is shared online. For the same, SSL certificates were first introduced which provided constant encryption solutions on all the pages that you specified. Even though, it is technologically advanced and a reliable method, it is just the first step towards a safer browsing experience. A customer may also want to know that you are the intended person on the other side and the website should represent the same. EV SSL establishes a level of trust among your customers, clients and partners.

Validating The Organization

With a view to achieve this concept of not just validating the domain but also providing validation procedure for the organization, the certificate authority browser forum came with a unique and formidable concept. EV SSL was introduced  in 2007 and stands for extended validation. When you decide to brand your company, you can gain a slew of advantages and the fact that your web page is secured will be indicated through various physical methods. Besides these visual indicators, it will also provide information about the certificate authority and further details. EV SSL is a big step in the right direction, ensuring your website is safe from unauthorized access.

You can find plenty of cheap SSL certificates which are more suitable for small companies and those which offer basic encryption as a solid solution. For organizations which aspire to earn the trust of a huge audience base and those which have financial dealings, going for EV SSL is a better option. The pricing for EV SSL will vary  based on the CA.

The industry leaders, Comodo offers EV SSL at affordable price range. With it, you can be transparent in your dealing, provide information using the green address bar and brand your business the right way.

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