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Bing Ads Introduce EV SSL Certificates and Two Step Verification

September 24, 2013 | By  

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In an attempt to provide better internet security and filter ads to display relevant, safe ones, Bing the search engine provider from Microsoft has revealed their plans to introduce EV SSL certificate and two step verification process. The division which will see these implementations primarily will be Bing Ads, the advertisement department of the search engine provider.

Malware ads are being the primary source of infection and intrusion attempts by unidentified hackers from around the globe. The only way to bring them under control is to strict policies on advertisements and stop from spam or misleading ads targeting users to the wrong websites. Bing Ads will take up this measure which mandatorily requires users to clear the two step verification process while accessing their ads from microsoft account. Besides, extended validation certificates will ensure the identity of the organizations that propose to place an advertisement to the search engine.

Bing Ads had began implementing EV SSL certificates weeks ago and in the official statement the company said that, Bing Ads will be protected using EV cert which means that every ad is protected by the industry’s highest level of authentication and verification for a website. This assures consumers that they are in a safe zone and also confirmed that any user who comes into the website with https sign will see a green address bar. These visual indicators allow visitors to instantly identify that they are in a fully secured zone.

Users should be warned that in any case if an e-mail is sent from Bing without the green address bar in the link proposed, then they are most probably entering a phishing website. Such concerns are being brought under control because of the support provided by ssl certificates that not only safeguard users but also help them know the secure process.

Two step authentication is another security measure implemented by Bing and it will ask the user to choose how they like to receive the security code. Any device that has been authorized as trusted will not be asked to enter this code again so as to reduce the stress of having to enter it every time they login. As of now, Microsoft has revealed that the user authentication and EV SSL certificates being implemented will be completed before the end of 2013. By 2014, every service including ads offered by the company will have access to this increased internet security measure.

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